TENDENCY TOWARDS SOCIAL RESPONSIBILITY

As the biggest Slovenian wine cellar, we are aware of our role in making people aware of a responsible wine drinking. In Slovenia, there's going on a very aggressive campaign against alcohol, which is also against wine, even though both wine production as well as a responsible drinking when eating in Slovenia are a part of its tradition and cultural heritage. We believe that there exists a major difference between a cultural consumption and the abuse of wine, which is why it is important to focus mainly on educating young people and encouraging drinking wine in a responsible way – as an accompaniment to delicious Slovenian food.

At all our fairs and on the occasion of important events, we promote a typical Slovenian campaign by the Slovenian Wine Association entitled “When drinking wine, drink water. Always.” which encourages a moderate wine drinking under the slogan “Drink water for thirst and wine for delight.”

In addition, we take an active part in the project “Buy Slovenian” and we do strive for the tendency that Slovenian buyers opt for Slovenian agricultural products. A good Slovenian wine finds its expression especially if accompanied with authentic Slovenian taste, thus we would like to present this idea to Slovenian public under the slogan “When you know what you eat and drink”.

We act in a social responsible way from our vineyards up to the wines on the shelves. A number of years ago, we reduced the harvest of grapes per hectare so as to get a major quality already in the vineyard itself. We encourage our cooperative workers to opt for an integrative (nature-friendly) grape production, which implies a restricted and controlled usage of phytopharmaceutical plant protection products.